Rob Wadsworth

Universities are often seen purely as academic institutions, but they’re also complex commercial ecosystems. In this session, Rob Wadsworth, Director of Campus Innovation: Campus Services, Experience & Commercial at the University of Leeds, will unpack the strategic role of Conferences and Events in driving revenue, reputation, and engagement across campuses. From supporting academic missions to creating industry partnerships and community connections, events aren't just extra—they're essential, now more than ever. Delegates will gain insight into how universities are leveraging C&E for long-term growth and why this part of the business deserves a seat at the strategic table.