Ian is currently the Head of Performance Psychology at the Football Association where he oversees the strategic and operational delivery of performance psychology support and mental health and well-being strategy to all men’s teams. Additionally, he leads the delivery service to the England men’s senior team and facilitates curriculum review for Football Association Education.

 A former professional football player and schoolboy International captain, Ian also holds the UEFA Advanced Coaching Licence and has worked as a coach with premier league first team and academies and International development teams. Within coach education and development, Ian has been responsible for developing over 300 UEFA Professional and Advanced Licenced coaches. Additionally, Ian was a senior lecturer in Sport Psychology and Director of Sport and Exercise Science at Cardiff Metropolitan University. He is still actively involved in research and presents keynote lectures and discussions across sport, education, military, and health domains.

Our applied work can be a fantastic means of connecting and communicating and as a result of our experiences, reflect our way of working through unique perspectives and opportunities. We should always strive to use these to let others frame their own best story rather than tell what to do and how to do it. In this keynote lecture, Ian will talk about the importance of more signal in applied work – work that connects, has more humanity, and more soul. Having been involved in a number of major international football tournaments, Ian will provide insight into the social fabric of teams and possible ways of working to create competitive advantage through a performance culture.