Keynote Presentation - Behavioural science and cancer screening: acceptability, uptake and psychological impact
The lifetime risk of a cancer diagnosis for adults in the UK born in 1961 has been estimated to be almost 1 in 2. Only just over half of cancers are diagnosed at an early stage when treatment is more successful; a long way from the 75% target. In an effort to boost early diagnosis, much effort is currently going into the development of new screening technologies to pick up cancer, or its precursors, before symptoms appear.
In this talk, I will showcase behavioural science work that has complemented these technological developments. This includes studies to better understand the acceptability of existing and new approaches to cancer screening, reasons for non-participation, and the psychological impact of receiving screening results that need further investigation. The longstanding cervical screening programme will be used as a case study, illustrating the ongoing role of behavioural science research as the programme has developed and evolved. I will also highlight newer developments in cancer screening technology where behavioural science is needed alongside clinical research to understand psychological and behavioural issues and ensure that any future implementation is acceptable, equitable and well-communicated.
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